in the loop

campaign design | adobe illustrator | 2021

In a collaborative project, we were asked to imagine an issue at Cal Poly and create a campaign to address the issue. My team focused on the poor communication regarding on-campus resources at Cal Poly. We made a campaign with a youthful, energetic, and welcoming feel.

ideation

After brainstorming, I arrived at the name "in the loop" for the campaign to evoke a sense of communication. I then brainstormed different logos to represent this, as well as different typefaces, color palettes, and illustrations.

brand identity

final deliverables

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