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art & design brochure

brochure design   |   adobe illustrator   |  2022

The goal of this project was to design a brochure advertising Cal Poly's Art and Design Department to be mailed out to prospective students. My approach was to create something memorable that an artistic teenager would want to keep and hang up on their wall. 

final print 5_Page_2.jpg

ideation

Photo Apr 12, 10 32 13 AM (2).jpg
Photo Apr 12, 10 32 13 AM.jpg

To appeal to artistic teenagers, I thought of making the inside of the brochure fold out into an art related poster. Some ideas I had were a poster of famous artists and another showing basic color theory. 

Photo Apr 12, 10 32 13 AM (3).jpg
Photo Apr 12, 10 32 13 AM (1).jpg
P3_Process_Coatney_E_Page_13.jpg
P3_Process_Coatney_E_Page_15.jpg
P3_Process_Coatney_E_Page_17.jpg

final design

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dsc_0387.JPG
005F6243-B7B3-4E95-B63F-CC404DE9109F.JPG
final print 5_Page_1.jpg
final print 5_Page_2.jpg
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