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elise coatney

WWF project

logo design   |   adobe illustrator   |   2020

In my Foundation in Digital Art 1 class at Cal Poly, we were assigned to create four different logo variations based off of an endangered species. The logos were hypothetically designed for the World Wildlife Fund (WWF) and needed to represent four distinct design styles. I chose the green sea turtle to base my logos off of. 

Project01_pg1wwf_Main Designs.png
Project01_pg1wwf_Main Designs.png

symbolic logo design

technical logo design

Project01_pg1wwf_Main Designs.png
Project01_pg1wwf_Main Designs.png

gestural logo design

color  + representational logo design

Project01_pg2wwf_Design Alternatives.png
Project01_pg1wwf_Main Designs.png
Project01_pg2wwf_Design Alternatives.png

Various e-card mockups to display the use of different logos.

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