charcuties
by claire

brand identity | adobe illustrator | 2021

Charcturies by Claire is a local business that creates custom charcuterie boards for students and events in the San Luis Obispo area. I designed her brand to aim at college students and parents with a memorable feel.

ideation

For the initial direction, I went for a minimalist style to stand out from competitors. The client disliked the large amount of white space, so I went back to the drawing board with that feedback and took a new direction with more color and detail.