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charcuties
by claire

brand identity    |   adobe illustrator   |   2021

Charcturies by Claire is a local business that creates custom charcuterie boards for students and events in the San Luis Obispo area. I designed her brand to aim at college students and parents with a memorable feel. 

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ideation

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For the initial direction, I went for a minimalist style to stand out from competitors. The client disliked the large amount of white space, so I went back to the drawing board with that feedback and took a new direction with more color and detail.

final logos

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charcuties logo transparent_small rectangle board.png
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website

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business cards

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The logo in these business cards is a sticker that clients can remove from the card and use. 

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