packaging design | adobe illustrator | 2021
Karmasan is a personal project I created to practice packaging and brand design. It is a
fictional vegan cheese brand that specializes in parmesan cheese. I wanted to create a brand with an approachable, fun, and eco-friendly personality.
For the logo, I wanted to reference karma by portraying the idea cause and effect, an input and an output. I experimented through sketches and digital iterations, eventually deciding on a subtle nod to karma through the extended strokes on the k and n in the final logo.
logo + identity
Brand guidelines showing variations of the logo, avatars, and patterns.