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karmasan 

packaging design   |   adobe illustrator   |   2021

Karmasan is a personal project I created to practice packaging and brand design. It is a

fictional vegan cheese brand that specializes in parmesan cheese. I wanted to create a brand with an approachable, fun, and eco-friendly personality.  

karmasanmockup2.png

ideation

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karmasanprocess1-01.png

For the logo, I wanted to reference karma by portraying the idea cause and effect, an input and an output. I experimented through sketches and digital iterations, eventually deciding on a subtle nod to karma through the extended strokes on the k and n in the final logo. 

logo + identity

karmasanbrandguide1-03.png
karmasan brand guide-04.png
karmasanbrandguide3-05.png
karmasanbrandguide4-06.png

Brand guidelines showing variations of the logo, avatars, and patterns. 

packaging

karmasanmockup2.png
karmasanpurplemovkup2.png
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